Privacy Policy

Who We Are

This Privacy Policy describes how MarketMood Signal collects, uses, and protects your personal information. We are committed to protecting your privacy and handling your data responsibly. We operate as a sentiment analysis platform for market news, providing mood-driven signal detection services to traders in Edmonton and beyond. When you use our website and services, you trust us with your information, and we take that responsibility seriously.

Information We Collect

We collect various types of information to provide and improve our services:

• Personal Information: When you register or contact us, we collect your name, email address, phone number, and other details you voluntarily provide.
• Usage Data: We automatically collect information about how you interact with our website, including pages visited, time spent, and actions taken.
• Device Information: We collect data about your device, including IP address, browser type, operating system, and device identifiers.
• Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your browsing experience and analyze site performance.
• Communication Data: When you contact us via email or contact forms, we retain your messages and correspondence.

Legal Basis for Processing

We process your information based on several legal grounds. First, we process data with your explicit consent when you provide it voluntarily through registration, contact forms, or by accepting our cookies. Second, we rely on legitimate interests to improve our services, enhance security, and conduct analytics. Third, we may process data to fulfill legal obligations imposed by Canadian law. Finally, we process information necessary to perform the services you've requested. We always ensure that our processing activities respect your rights and comply with applicable privacy legislation.

How We Use Your Information

We use the information we collect for several purposes:

• Providing and maintaining our sentiment analysis and market signal services
• Personalizing your experience and delivering content relevant to traders in Edmonton
• Communicating with you about updates, newsletters, and service-related notifications
• Analyzing user behavior to improve our platform's functionality and user experience
• Detecting and preventing fraud, security threats, and unauthorized access
• Complying with legal obligations and regulatory requirements
• Conducting research and development for new features and services

Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this policy. Specific retention periods include: contact form submissions and inquiry messages are retained for up to 24 months after your last interaction; analytics and cookie-related data is retained for up to 14 months; server logs and technical data are retained for up to 12 months; and account information is retained for the duration of your account plus 12 months after closure. If you request deletion, we remove your data within 30 days, except where legal obligations require us to retain it longer. Aggregated, anonymized data may be retained indefinitely for statistical and analytical purposes.

Your Rights

You have important rights regarding your personal information. You have the right to access your data and request a copy of what we hold about you. You can request correction of inaccurate or incomplete information. You have the right to request deletion of your personal data, subject to certain legal exceptions. You can restrict how we process your information in specific circumstances. You have the right to data portability, meaning you can obtain your data in a structured, commonly used format. You can withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal. You also have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada if you believe we've violated your privacy rights. To exercise any of these rights, please contact us using the information provided below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small text files stored on your device that help us remember your preferences and understand how you use our services. Essential cookies are necessary for website functionality. Analytical cookies help us understand how visitors interact with our platform, allowing us to improve performance and user experience. Marketing cookies track your activity to deliver personalized content and advertisements. You can control cookie settings through your browser preferences and choose to disable them, though this may limit certain site features. We also use similar technologies such as web beacons and pixel tags for analytics and performance monitoring. Our detailed Cookie Policy provides additional information about how we use these technologies and how you can manage your preferences.

Data Security

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. We use industry-standard encryption technologies, including SSL/TLS protocols, to secure data in transit. Our servers are protected by firewalls and access controls. We regularly conduct security assessments and updates to address vulnerabilities. However, no method of transmission over the internet is completely secure. While we strive to protect your information using reasonable measures, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any passwords or credentials. If you believe your account has been compromised, please contact us immediately.

Third-Party Services

Our website may use third-party services to enhance functionality, including analytics platforms, payment processors, and content delivery networks. These third parties have their own privacy policies and are responsible for their handling of your information. We only share the minimum information necessary to provide the requested service. We do not sell your personal information to third parties. When you click external links, you are leaving our website and should review the privacy policies of those third-party sites. We are not responsible for the privacy practices of external websites or services.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 18, we will promptly delete such information and terminate the child's account. Parents or guardians who believe their child has provided information to us should contact us immediately. Our platform is designed for adult traders and financial professionals and is not intended for use by minors.

International Data Transfers

We operate within Canada and primarily store your information in Canadian data centers. However, your information may be transferred to, stored in, and processed in other countries where we or our service providers operate. By using our services, you consent to the transfer of your information to countries outside your country of residence, which may have different data protection laws. We ensure that such transfers are conducted securely and in compliance with applicable privacy legislation. If you are located outside Canada, please be aware that your information will be transferred to and processed in Canada.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services following the posting of changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this policy regularly to stay informed about how we protect your information. If you disagree with any changes, you may discontinue use of our services.